Karen Ferguson

It’s what you say, and how you say it. 

By nature, I am a visual thinker. I like taking my clients identity and business ideas to a level that adds professional credibility to their brand. I believe any business can profit from good visual communication.

Here are three potential client profiles:

Jane is a young, talented jewelry designer that specializes in “geek” design. She sells her math and science based earrings, necklaces, rings, tie bars, and other accessories at venues associated with geek and nerd culture. This year, she is attending Comic Con in San Diego. She needs advertising materials that conform to the specifications set by SDCC, and she needs to stand out in the sea of vendors attending. She needs to be found.

Shane is a yoga instructor starting his own small studio in a medium-size city. He needs a brand that sets him apart and will appeal to his particular target client. He needs not just a logo, but help with designing the studio located in an old warehouse, a website and Facebook page,  and print collateral (business cards, letterhead, brochure, postcards, t-shirts, totes). He needs his entire image to be coordinated and clear.

Happy Valley is a small community next to a major National Park. They are starting to hold more events to entice the huge flow of tourists that drive by on the way to camping into stopping and spending their vacation dollars in town. They need banners to hang over the main thoroughfare announcing different annual events, which can be re-used each year. They also need posters for the annual music festival and Fourth of July celebration, which will be custom designed each year.